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This piece argues that the biggest predictor of groundbreaking research isn’t effort but choosing a high-impact problem. It offers advice on how to spot and focus on the questions that drive outsized success.
- Choosing an important problem matters more than raw effort or working long hours in determining research impact
- Daily blocked-off "prime thinking time," away from meetings and email, is what separates outsized achievers from busy-but-unproductive researchers
- Balancing solitary deep focus with selective collaboration (as Shannon and Tukey did) beats both isolation and groupthink
- Being able to clearly explain results to nonexperts is treated as essential to research success, not a secondary skill